Cannabis & Renewable Energy
Maverick Public Relations is a public relations agency that specializes in corporate cannabis and the renewable energy sector. We’ve worked with MPR since 2021. We worked to improve the internal operations for communications programs in addition to tactical solutions for influencer strategy, media relations, event management, award submissions, speaker opportunities, and content development.
Strategic Goals
With MPR, we acted as a strategic operational lead, providing senior-level support and day-to-day coordination. We also participated in internal strategy development and contributed to proposal development and brand positioning for new business opportunities.
- Strengthen Maverick PR’s ability to deliver high-quality, relevant campaigns.
- Help enhance Maverick’s operational infrastructure with scalable templates and workflow tools.
- Advise on improvements to client onboarding, media tracking, and internal workflows for greater efficiency.
- Develop messaging frameworks, systems for run-of-show PR support, and post-event coverage planning.
The Challenge
Streamline, systematize, and communicate agency operational procedure.
Our Approach
We created an agency handbook that covered an exhaustive listed of topics and made it accessible to all agency staff. We ramped up project management with administrative support and process refinement in digital communications, operational strategy, content development, and helped design outreach campaigns. We also implemented a community-focused influencer program to build credibility for agency clients.
The Results
We created client-facing agency materials and provided strategic support. We also facilitated coordination between Maverick PR, clients, and external vendors to ensure seamless campaign rollout. This was made possible by our overhaul of Maverick’s operational infrastructure with scalable templates and workflow tools.
